Apple loyal as ever to customers.★
Steve Jobs, CEO of Apple Inc. published an open letter to iPhone users attempting to calm the disquiet that followed Apple's decision to drop the price of the 8GB iPhone by $200USD. Users who bought the iPhone before the price drop, will receive a $100 store credit - as long as they haven't already received any sort of rebate, etc.This sort of gesture is generally viewed as completely unnecessary by the rest of the industry (minus exceptions like Microsoft's loyalty to its 360 buyers), but really strikes an underestimated chord with consumers. Apple has done right by us, as its customers once again, and as always, demonstrated that loyalty is fostered only by example.
★ 0 Comments. | By Skippy, Sunday, September 9, 2007 6:20 PM | Links to this post
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