It all started with an email...★
Since Skippy's off studying for his Biology exam (good luck with that, by the way, though another biology-studying friend of mine tells me that he could simply send a cardboard cut-out in his place and comfortably get a B), I shall be blogging about this little oddity.If any of you regularly read Engadget you may have spotted this story (since edited) a few days ago. It concerned delays of several months in the release of both OS X Leopard and the iPhone, information which was leaked to Engadget (and subsequently other websites) by a trusted source within the company, who was able to forward them a memo sent on Apple's own internal email system.
Less than two hours later, a retraction was sent around to Apple employees which claimed that the previous memo was entirely false and that both products were well on the way to meeting their already announced launch date. This email also found its way out into the big wide world but in the meantime, Engadget had already posted the juicy and seemingly reliable story.
Even as Engadget, a trustworthy site who made an understandable error, rushed to edit the previous post and later issue a separate one explaining in full what had happened, the rumours made their way around the internet, as so often happens. Other than adding fuel to fanboy flames on all sides, this simple little non-fact was enough to cause Apple shares to fall by $4 billion (source).
Of course, once the truth was revealed, the stock rapidly recovered but both Engadget and Apple have taken hits to their credibility over this whole episode. While leaks in organisations the size and prominence of Apple are to be expected, the last few days at Apple HQ have no doubt been spent trying to find out exactly who got into their internal email system and how they did it. As for why? Perhaps it was a disgruntled former employee or an equally disgruntled soon-to-be-former employee. We may never know and Apple, having hopefully put the story to rest, will be in no hurry to stir it up again.
More if it appears over the next couple of days and for those of you who don't read Engadget, I highly recommend that you start. Other than this blip, it's an excellent site with experienced and dedicated journalists who know what they're talking about.
Labels: iPhone, OS X Leopard, rumours
★ 1 Comments. | By Alasdair Corbett, Saturday, May 19, 2007 5:28 PM | Links to this post
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